Follow the commercial relationship
The publisher provides a link; a programme or partner records the qualifying referral under its terms. Payment structures vary. A link's existence does not establish that the publisher used the product or that every reader receives the same offer.
Recognise the label before relying on the recommendation
The ASA's guidance explains that marketing communications should be identifiable as advertising within its remit. For readers, the practical question is whether the commercial relationship is apparent where it matters, rather than hidden behind an unfamiliar abbreviation or distant page.
Keep evidence separate from funding
A commission arrangement cannot verify a licence, payout time or bonus condition. Those claims need their own sources and scope. The review checklist helps distinguish a recorded fact from an editorial judgment and an unperformed test.
What Gaming4U discloses
Our full funding policy explains eligible partner links and the meaning of directory order. A platform profile is not itself proof of an active partnership. Missing operator details remain unverified rather than becoming positive claims because a commercial link is available.
Ask a specific transparency question
If a page looks unclear, identify the link or wording and use editorial contact to ask about it. A useful correction concerns what the reader could see and what relationship it implied. There is no need to provide a gambling account number, payment record or private identification to question the disclosure on an article.
Sources and scope
Sources support the specific explanations cited here. They do not certify the platforms in our directory. Rules issued by a national regulator apply within its jurisdiction.
